Nikkipedia

http://www.telegraph.co.uk/health/healthnews/5090078/Salvia-more-powerful-than-LSD-and-legal.html

‘Salvia divinorum has been outlawed or its sale and distribution restricted in Australia, Belgium, Denmark, Estonia, Finland, Italy, Japan, Spain and Sweden. Thirteen states in the US have also passed legislation that ranges from placing it in the most serious narcotics category alongside heroin and cocaine to outlawing its sale and distribution to minors under 18.’

Yet, luckily for us, it’s still completely legal, and ridiculously cheap in this country.

To me, there’s a mixed message throughout the article, and I’d sway on the side that this is actually an advert for the drug. Although it was banned in the US because of a suicide, ’causes awful hallucinations, that it could trigger mental health conditions such as schizophrenia,’particularly among young people in their teens and twenties who may well be unaware that they are prone to psychotic episodes’ (does anyone know that they are prone to psychotic episodes?) there are numerous, genius comedy ‘user reviews’ (I like to think) such as:

‘The first time I was just giggly, the second time I saw colours and visuals and patterns and the third time I lost all sense of reality, I felt I was merging into the surface of the sofa. It was pretty scary and unnerving initially. I felt my skin was being peeled back.’

Brilliant.

Beside the health warnings, we’re directed merrily to YouTube, where we’re told there are many videos of people that have taken the drug and turned into jibbering idiots. Of course we’re going to look! Surely this is promoting the product?! So what if there’s health warnings – it states quite clearly that there are no known risks at this time for it causing any damage to the user – (though obviously if it’s being smoked with baccy then there’s the usual smoking associated risks.) And, after all, it’s still legal.

‘Even if it’s non-addictive, you lose your ability to reason, you are incapacitated, you cannot make informed decisions about your behaviour.’ No different to alcohol then really?

And, selling point of the century? ‘Since it metabolises within 15 minutes, there’s no way it would show up on a drug test of any kind.’

But of course, the icing on the cake, to me, has to be the targeted Google Ads a the end of the article. Genius. It’s bad for you, don’t take it – but you can buy it online here…

Targetted advertising at it's best.